Using Video In Your Webinar
If you want to present the best quality Webinar, you need to consider using video in addition to audio and power point presentations. When you audience can watch you live, you have a much greater opportunity to truly connect with them.
People are affected by facial expressions, body language and a person’s general appearance and you can take advantage of all three of these when you stream live video during your webinar. Dress in a casual, but professional way to convey your expertise and authority to your audience. Play up your best features using color or accessories so you are at your most attractive physically.
Your facial expressions have the ability to convey excitement, interest and humor throughout your webinar in a way that audio alone cannot. Keep a genuine smile on your face and let your eyes shine brightly. As long as you are passionate about your topic, this will come through naturally.
Pay attention to your body language throughout the webinar. Keep your physical body open and engaging by avoiding crossed arms or tense muscles. Move around occasionally, but not so much it becomes a distraction. You need to make sure you stay within the frame of the camera at all times. Use your hands occasionally as you speak, but again, be very careful not to allow your gestures to become distracting.
Video also allows you to use props and tools, such as your saleable products in your webinar. You can make use of a whiteboard to illustrate your talking points as you speak. Make sure the room you are in is neat and tidy. Try to avoid a dull, bare conference room appearance. You can even consider doing your webinar from your home office to create a personal touch.
With the use of an inexpensive webcam, you can use video to make your next webinar lively and personable- which will have a very positive impact on your success.
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