Teleseminars: How Often Should You Hold Them?
Teleseminars are extremely effective ways to sell a product, teach a lesson, train people and get information to a target audience. They are generally inexpensive to host and run and most of the details are taken care of by the teleseminar company providing the software. The question is how often you should hold a teleseminar before you start to wear yourself out or over saturate your market.
The number one thing to consider concerning frequency for your teleseminars should be based on the product or service you are providing. If you are selling a product, you need to avoid redundancy. Allow some time for word of mouth to spread the word for you. You also want to maintain the atmosphere of expectation and desire for your teleseminar. Holding them too frequently will water down your message and saturate your audience. With a physical product, a good period for repeat teleseminars is once every three to four weeks.
If you are trying to teach a certain subject to people as part of an education series, hold your teleseminar weekly at the same time and on the same day. This way people know when to call in and how much time to expect to spend each week for participation. This also creates a consistent expectation on behalf of the audience to learn and develop what they hear each week.
When your teleseminar is about ongoing training for your employees in your business, a monthly schedule works best. These teleseminars can also be used to keep everyone up to date on any changes in policies and procedures, as well as information on what the company is doing and any upcoming plans.
Another important thing to consider when deciding how often to hold teleseminars is how quickly your particular niche changes. Some topics, such as technology or software for example, may change so rapidly you need to hold company teleseminars much more often.
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