Marketing Your Webinar
Webinars can be a tremendous way to generate potential sales leads. Here are a few ideas to help you realize great success through the smart promotion of your webinar.
• Use a catchy email subject line. Be sure to utilize email subject lines that will capture the reader’s attention. Your webinar should be focused on a topic specific to your industry or help prospects to solve a specific problem. It is never wise to aggressively promote a product or service when advertising your webinar. It’s a sure-fire way to turn people off.
• Keep registration short and sweet. The more fields a visitor has to fill in to register for your event, the more likely they are to lose interest and click on to something else. Think about the information you absolutely must have to connect with the individual (name, company, email, phone) and don’t ask for anything more.
• Offer free stuff. Getting something free is always a draw, so offer a free product trial or a similar service as an incentive for sign-up and participation in your webinar.
• Get a reputable guest speaker. The more well known your speaker is, the more leads you will attract to your webinar. Get a good speaker, and use your email promotions to advertise the draw.
• Get to the point. An hour is tops for the length of an effective webinar. Keep your message focused, and plan for plenty of time for audience interaction.
• Remind, remind, remind. Once you have generated interest in your webinar, don’t assume everyone will remember. Send out a reminder email to your prospects one week and one day prior to the presentation to ensure maximum participation.
Follow up with no-shows. On average only about 50% of registrants actually participate in a webinar. For those who don’t show, send a follow-up email with a summary of presentation points and a link to your presentation.
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