Effective Webinars: Don’t Forget The Study Guide
When preparing for a Webinar” rel=”tag”>webinar, remember you will be most effective if you include a printable aspect to the webinar, such as a study guide.
A study guide lends structure to your presentation. Have you ever been to a graduation or another event where you received a program listing exactly what was going to be happening at every given moment? Think of your study guide as a program for your webinar.
Giving out a study guide before the webinar, and having it list exactly what information you will be covering allows those participating to anticipate what will happen next. It also helps keep you the presenter on track. By following a schedule, you will be able to create a flow in your presentation, which will be easier for the audience to follow and for you to speak in an organized manner.
Providing a study guide allows you to get more information across to your participants. It will keep them engaged and wanting to hear what you have to say. This also creates interest in your service or product and the creation of new clients. A study guide promotes retention of the presented information. Participants are more likely to learn and apply the information if they write it down.
Ways the study guide can help your business:
Answer Questions: When you create a study guide, be sure to cover questions you may have received in the past. New customers will have the same questions, so covering them in the study guide saves time.
Promotion: A printed study guide can also serve as a promotion of your website and product. Use the guide to place your contact information, links to your website as well as purchase information. People are more likely to keep these materials for future reference therefore allowing them to have your information on hand at all times.
A standard study guide should be around 3 to 10 pages. Provide pictures of your product and information about your service, contact information again and space for the participant to take notes during the webinar.
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